Our client is a family-owned business with over two decades of experience in custom printing and branded merchandise. The company is dedicated to delivering exceptional service and high-quality products, specializing in personalized apparel and promotional items. Their commitment to integrity, innovation, and customer satisfaction has made them a trusted partner for businesses seeking to enhance their brand identity.

Job Summary

Our client is looking for an experienced Amazon PPC Specialist to lead and optimize advertising campaigns across Sponsored Products, Brands, Display, and DSP. The ideal candidate will have strong analytical skills, a data-driven mindset, and a proven ability to drive sales and ROI through strategic Amazon advertising.

Key Responsibilities

- Develop, implement, and optimize Amazon PPC and DSP advertising strategies to maximize sales and profitability.
- Oversee Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns to ensure efficient budget allocation.
- Conduct in-depth keyword research, bid adjustments, and A/B testing to improve ad performance.
- Monitor ACoS, TACoS, ROAS, and other key advertising metrics, providing detailed reports and insights.
- Collaborate with marketing, product, and sales teams to align advertising strategies with business goals.
- Stay ahead of Amazon algorithm updates, ad platform changes, and industry trends to maintain a competitive edge.
- Analyze market trends, customer behavior, and competitor strategies to improve ad targeting and conversion rates.
- Manage advertising budgets and provide strategic recommendations for scaling campaigns.

Qualifications

- 5+ years of experience in Amazon Advertising (PPC, DSP, Sponsored Ads).
- Proven expertise in campaign management, bid optimization, and audience targeting.
- Strong analytical skills with proficiency in Excel, Amazon Advertising Console, and third-party ad tools.
- Experience with A/B testing, keyword research, and conversion rate optimization (CRO).
- Ability to analyze data, identify trends, and implement data-driven advertising strategies.
- Excellent communication skills and experience working with cross-functional teams.
- Amazon Advertising certification (preferred but not required).