About Sleeplay

Sleeplay is on a mission to help people sleep better, every night. We’re a fast-growing e-commerce brand focused on sleep apnea products, bringing a fresh, modern approach to an often-overlooked category. Our team is collaborative, driven, and committed to helping people improve their quality of life through better sleep.

Job Summary

We’re looking for a proactive, creative, and data-driven Email Marketing Specialist to join our growing marketing team. This role is key in owning and executing campaigns across email and SMS, managing the customer journey from first touch to repeat purchase. You’ll play a vital role in shaping how we communicate with customers.
While your focus will be email and SMS, you'll collaborate across teams on broader marketing efforts, including promotions, social media initiatives, and content development.

Key Responsibilities
- Support the planning and execution of marketing campaigns across email, SMS, social, and web
- Build and schedule emails in Klaviyo and SMS campaigns in Attentive
- Assist with managing and updating content pages on the Shopify backend
- Create and organize marketing assets using Figma
- Coordinate and schedule social media content across platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)
- Stay up to date on social trends and help generate ideas for reels, short-form content, and AI-powered video creation
- Help track performance of campaigns and support light reporting
- Manage calendars, timelines, and assist with product launches and promotions
- Work with designers and creatives to create digital assets
- Collaborate with team members to ensure smooth cross-functional communication
- Use creative design tools like Canva, Figma, Adobe Suite as well as new AI tools that support design and content creation.

Qualifications & Skills
- Fluent in English, with excellent grammar and strong communication skills
- Highly organized, detail-oriented, and able to manage multiple moving parts
- Tech-savvy and adaptable, quick to learn new platforms and tools (especially AI tools)
- Positive and collaborative, with a positive attitude and a team-first mindset
- Comfortable working in a fast-paced environment with shifting priorities
- Experienced with or ready to quickly learn: Figma, Klaviyo, Attentive, Shopify backend, Google Workspace, Social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)

Nice to Have
- Experience with PR outreach or working with media/influencers
- Background in e-commerce or email marketing experience
- Familiarity with affiliate or influencer marketing tools
- Familiarity with design tools

Must Have
- A positive, collaborative attitude
- Growth mindset
- Proactive attitude and open to learn new things

Compensation & Benefits
- Competitive salary (based on experience).
- PTO and paid holidays.
- Opportunities for growth within the company.

This position is fully remote, and we are open to global candidates but all team members are expected to operate during normal Eastern Standard Time business hours (Monday-Friday 9AM- 6PM).
As a key member of our small but growing team you collaborate directly with the company owners and co-founders and will have ample opportunity to learn and grow along with our dynamic business.