Location: Remote (Anywhere, LATAM, globally)
Level: Senior
Position: Full Time
Compensation: $1,800-$2,000 (based on experience)
Company: Lemon Adds LLC

Role Summary

As a Senior SEO Specialist, you will lead both technical SEO and on-site / off-site optimization for e-commerce / DTC clients. You’ll use data, research, and creative insight (including AI tools) to improve search rankings, organic traffic, and conversion impact. You’ll also mentor more junior SEO or content team members.

You’ll work closely with paid media, content, web design/CRO, and social teams to ensure SEO is embedded in all client strategies.

Key Responsibilities

• Conduct technical SEO audits (site architecture, crawlability, indexability, schema, speed, site health).

• Optimize on-site SEO (meta tags, headings, internal linking, URL structures, content optimization, structured data).

• Execute off-site / backlink strategy: outreach, guest posting, link acquisition, managing relationships.

• Use AI-assisted SEO tools (e.g. Search Atlas or similar) to assist in content suggestions, internal linking ideas, automated audits, etc.

• Keyword research, gap analysis, competitive research, topic clustering, and content strategy development.

• Monitor SEO metrics (rankings, organic traffic, CTR, conversions) and report results + recommendations to clients/management.

• Work with content writers / editors to ensure content is SEO-optimized, has topical depth, and fits with buyer journeys.

• Collaborate with web dev, CRO, and design teams to ensure SEO changes are implemented technically (redirects, load speed, JS rendering, etc.).

• Stay up to date with search engine algorithm changes and evolving best practices.

• Mentor or guide junior SEO / content team members in SEO methods and processes.

Required Skills & Experience

• 5+ years in SEO (especially for DTC / e-commerce brands).

• Strong experience in technical SEO (site audits, schema, canonicalization, crawl budget, site speed).

• Solid experience in on-site SEO (on-page optimization, site structure, content optimization).

• Proven track record of off-site SEO / link building strategies & execution.

• Experience with tools like Search Atlas (or equivalent AI SEO tools), Ahrefs, Semrush, Screaming Frog, Google Search Console, etc.

• Ability to use AI-based suggestion tools responsibly, with critical judgment.

• Excellent analytical skills – ability to translate data into insights and action.

• Strong written and verbal English skills (client communication, reporting).

• Ability to manage multiple client projects simultaneously.

• Good communication, organization, and presentation skills.

Preferred / Bonus Skills

• Experience with site speed optimization, Core Web Vitals, and performance tuning.

• Familiarity with e-commerce SEO (product pages, category pages, filters, faceted navigation).

• Experience with local SEO, if clients have local presence.

• Experience using AI / automation in SEO (automated content suggestions, internal linking tools, AI audit tools).

• Experience working with CMS platforms (Shopify, WordPress, etc.) in relation to SEO.

• Experience mentoring junior SEOs or leading small teams.

Why Join Lemon Adds

• Work with cutting-edge DTC / e-commerce brands.

• Be part of a hybrid team where SEO is deeply integrated with creative, paid, CRO.

• Remote / flexible setup.

• Room for autonomy, leadership, and influence over client strategies.