Email Marketing Specialist

We are looking for a Freelance Email Marketing Specialist to support a growing brand in the baby products & accessories industry. This is a contractor role working closely with our team and the client to plan, execute, and optimize email campaigns.

Key Responsibilities

• Plan, create, and send ~6 email campaigns per month

• Manage and segment a database of ~75,000 subscribers

• Build and optimize email funnels and automations (welcome flows, campaigns, basic lifecycle flows)

• Use Klaviyo or similar ESP to execute campaigns

• Track and report key performance metrics (open rate, CTR, conversions, revenue when available)

• Continuously optimize campaigns based on performance data

Requirements

• Proven experience in email marketing for e-commerce or consumer brands

• Hands-on experience with Klaviyo (or similar tools)

• Solid understanding of email funnels, segmentation, and deliverability

• Ability to analyze results and provide clear performance insights

• Strong attention to detail and ability to work independently

Nice to Have

• Experience with baby, kids, or consumer products brands

• Copywriting skills for promotional and lifecycle emails

Engagement Details

• Freelance / Contractor role

• Remote

• Monthly scope-based engagement