• Own and drive all group, corporate, and catering revenue performance

• Contribute to total lodging performance across business transient and leisure segments through partnership with Revenue Management

• Align sales strategy with pricing, yield management, and overall revenue optimization

• Develop and execute a forward-looking commercial strategy based on pace, seasonality, and demand patterns

• Identify pace gaps and need periods, and develop targeted strategies to generate qualified business across group, corporate, and transient segments

• Build and maintain a high-value client portfolio focused on repeat business and long-term partnerships

• Generate and sustain a strong pipeline through relationship development, market engagement, and strategic prospecting

• Ensure disciplined execution from inquiry through contract and rebooking

• Protect rate integrity and profitability across all segments

• Lead, develop, and manage the Sales & Marketing function with full accountability for performance

• Establish clear expectations, priorities, and production standards

• Conduct regular performance reviews, coaching sessions, and accountability check-ins

• Recruit, onboard, and develop talent aligned with the hotel’s standards

• Address performance gaps through structured coaching, feedback, and, when necessary, disciplinary action

• Foster a culture of ownership, responsiveness, and follow-through

• Ensure consistent professionalism aligned with a luxury environment

• Serve as a visible and credible representative of The Ivey’s within the Charlotte market

• Build meaningful relationships across:

o Corporate and executive clients

o Event planners and industry partners

o Social and luxury segments

• Position the hotel as the preferred venue for high-value, experience-driven business

• Actively represent the hotel across key business, community, and hospitality channels, including participation in trade shows, industry associations, and local market events, with clear expectations for follow-up, relationship development, and measurable business outcomes

• Drive both new business development and retention of existing clients

• Lead all event and catering sales strategy and execution

• Optimize performance of all event spaces and Sophia’s Lounge buyouts

• Establish and enforce:

o Pricing strategy and minimums

o Displacement and profitability standards

• Identify and drive incremental revenue opportunities and enhancements

• Partner with F&B leadership to align experience, pricing, and execution

• Develop and execute a fully integrated marketing strategy aligned with revenue goals and need periods

• Align marketing and campaign initiatives to support need periods, segment priorities, and revenue pace objectives

• Own all marketing efforts for The Ivey’s Hotel and Sophia’s Lounge

• Digital marketing, including paid media and social media strategy

• SEO and search visibility

• Website content, performance, and conversion optimization

• OTA and third-party channel positioning

• Email marketing and campaign execution

• Content creation and storytelling

• Public relations and media engagement

• Protect and elevate The Ivey’s luxury positioning across all channels

• Ensure consistency in voice, visual identity, and messaging

• Translate brand positioning and accolades into clear, confident selling language

• Serve as the internal authority on brand alignment

• Lead a proactive strategy to secure press coverage, awards, and industry recognition

• Build and maintain relationships with media, influencers, and key partners

• Execute hosted stays and media experiences with defined objectives

• Maintain and deploy a press and accolades library across all channels

• Expectation: Recognition strengthens credibility, visibility, and pricing power

• Ensure accuracy and consistency across all digital touchpoints:

o Website

o Google Business

o OTA listings

o Third-party platforms

• Oversee online reputation management across platforms including Google and TripAdvisor, ensuring timely, brand-aligned responses and active management of guest sentiment trends

• Strengthen the hotel’s digital authority through:

o High-quality content and structured information

o Third-party validation and media presence

o Consistent positioning signals

• Monitor and refine how the hotel appears across search and AI-driven discovery platforms

• Own CRM structure, adoption, and data integrity

• Ensure all business activity is tracked from initial inquiry through conversion and retention

• Maintain clear visibility into:

o Business mix and segment performance

o Conversion trends and lost opportunities

• Deliver:

o Weekly pipeline and activity updates

o Monthly performance analysis and insights

• Use data to inform strategy and decision-making

• Develop and maintain the Sales & Marketing budget, including departmental expense planning, topline lodging revenue by segment (group, business transient, and leisure), and catering revenue targets, ensuring alignment with overall hotel financial objectives

• Partner with the General Manager to define:

o Pricing strategy and selling guidelines

o Catering minimums and revenue thresholds

• Analyze performance trends to improve mix, pace, and profitability

• Contribute to forecasting and pace management and recovery strategies

• Develop and execute targeted initiatives and experiences that generate qualified business

• Ensure each initiative includes:

o Defined commercial objectives

o Target audience alignment

o Measurable outcomes and follow-up strategy

• Maintain a visible leadership presence during high-value events

• Personally engage key clients and decision-makers

• Ensure structured post-event follow-up to drive retention and repeat business

• Develop strategies to strengthen long-term client relationships

• Growth in group and catering revenue

• Strong, consistent pipeline and conversion performance

• Improvement in group ADR and segment contribution

• Positive impact on total lodging performance (business transient and leisure)

• Increased direct booking and digital conversion performance

• Measurable impact from marketing and PR initiatives

• High-performing, accountable Sales & Marketing function

• Consistent and professional market presence

• 5+ years of progressive experience in hotel sales and marketing, preferably within luxury or boutique hospitality

• Proven ability to drive revenue through relationship development and strategic sales execution

• Experience leading teams with clear performance accountability

• Strong understanding of:

o Revenue management and segmentation

o Digital marketing and distribution channels

o CRM systems and pipeline management

• Exceptional communication, leadership, and organizational skills

• Professional presence aligned with luxury service standards

• Commercially driven and performance-oriented

• Strong leadership presence with the ability to develop and hold a team accountable

• Relationship-focused with a strategic mindset

• Balances long-term positioning with immediate revenue needs

• Operates with ownership, urgency, and discipline